Ethereum Name Service (ENS) Partners with Para to Simplify ENS Name Acquisition
Ethereum Name Service (ENS) has joined forces with Para, an embedded wallet developer, to make acquiring ENS names significantly more accessible. The partnership aims to transform complex Ethereum wallet addresses, which are typically long hexadecimal strings, into simplified, user-friendly formats such as “MyName.eth.” This change has the potential to simplify transactions and interactions within the Web3 ecosystem for cryptocurrency users.
Starting today, you can purchase an
@ensdomains
name without a wallet ✴️
Sign up with your email or social login and use your username universally across apps, powered by Para
— For ✴️ (@get_para)
March 26, 2025
Through the app.ens.domains website, you can now choose Para as your wallet option and register an ENS name using just basic information like your phone number, email address, or social media accounts like Google or X. James Beck, head of growth at ENS Labs, highlighted the innovation of this approach: “For the first time, you can now claim an ENS name without having to have a wallet downloaded ahead of time,” Beck told The Defiant. “For the rest of what you try to do in Web3, whether it’s DeFi or buying an NFT, you can always log in with that name.”
Beck, who previously worked at MetaMask, commented on the ease of integration: “There’s no need to purchase a wallet like MetaMask before getting an ENS name, and no long hexadecimal strings of numbers and letters to connect,” he explained.
Para was chosen as a partner because of its universality as a wallet, Beck noted. Para operates as a multi-party computation (MPC) wallet, which employs a private key system for a secure distributed key generation process. “The idea that you could have an embedded wallet, but have the universality of one account for all these different applications was really appealing,” Beck said.
Successful crypto products, Subramanian said, offer differentiators from centralized Web2 social media platforms: “ENS has built on this idea that identity is a primitive with an ecosystem built around it,” she noted. “Portability of wallets is really important.”