Trivago, one of the largest global hotel search platforms, has announced a significant partnership with Travala, a cryptocurrency travel booking service. The partnership brings Trivago to over 2.2 million properties across 230 countries, all available to book using a wide range of cryptocurrencies, from Bitcoin to lesser-known tokens.
Timo Itterbeck, Head of Account Management at Trivago, expressed his excitement about the news: “At Trivago, our goal is to provide travelers with the most comprehensive overview of all available accommodation options. By integrating Travala, we are expanding choice for our customers while also enhancing their ability to book with emerging payment options like cryptocurrencies.”
Travala, known for its innovative blockchain initiatives in the travel industry, is now enabling Trivago users to book accommodations using over 100 cryptocurrencies. This integration is not only an expansion of available inventory; it also represents a significant step forward in the adoption of digital payments in tourism. Juan Otero, CEO of Travala, commented on the impact of this partnership: “Our integration with Trivago is another key step in bringing crypto adoption to the masses. Adding Travala to Trivago is not only beneficial for us — it helps to further amplify and legitimize the entire crypto ecosystem by expanding the prevalence of crypto transactions for real-world services.”
Travala has registered impressive growth, having doubled its annual revenue to $100 million and unveiled a robust treasury plan in bitcoin and AVA. By 2024, around 78% of its reserves were paid using cryptocurrency, a clear indication of the growing consumer interest and trust in digital payments.
Travala was also recently the subject of an unsolicited acquisition approach, but the company chose not to pursue the negotiations. Despite this, Travala continues to expand its operations, having migrated its platform to the BNB Chain in 2020 to take advantage of improved scalability and lower fees. Binance, one of the largest cryptocurrency exchanges, also acquired a stake in Travala, further cementing the company’s presence in the blockchain-based travel market.
Trivago users who choose a Travala property are redirected to the Travala website to complete their booking, with the opportunity to earn rewards through the AVA Smart Program. This program offers perks such as discounts and up to 10% back in bitcoin, in addition to other Web3 travel rewards.
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Cryptos
Travala
Trivago